ABOUT
About Troka Advisory
Troka Advisory was founded to address a persistent gap in consumer businesses:
Brand is widely discussed, heavily invested in, yet rarely treated as a financial asset. Troka Advisory exists to change that.
Troka Advisory is led by Sonila Troka, a senior brand and commercial leader with nearly two decades of experience across complex, global consumer organisations.
Her career spans:
Global and regional portfolio leadership
Full P&L accountability
Brand restages and innovation pipelines
Growth, margin improvement, and capital discipline
Building fit-for-purpose teams to maximise marketing ROI
She has worked at the intersection of brand, strategy, and financial performance — where growth decisions materially impact enterprise value.
How Troka Advisory Is Different
Troka Advisory is:
Strategic, not tactical
Commercial, not cosmetic
Senior-led, not leveraged
Focused on value creation, not activity
Engagements are intentionally selective and designed around:
Clarity of choices
Discipline of execution
Quality of growth
Limited pricing power
Selected Leadership Experience
Portfolio strategy and prioritisation
Brand and innovation transformation
Marketing productivity and ROI discipline
Scaling brands while protecting margin
Working Together
CEOs
Founders
Boards
Private equity operating teams
Engagements begin with the Brand as a Financial Asset™ Diagnostic, ensuring effort is focused where value can be unlocked fastest.
If that resonates, the next step is a conversation grounded in clarity, not assumptions.